Most roofing companies waste thousands on PPC that attracts tire-kickers and storm chasers. We build Google Ads campaigns that fill your pipeline with qualified roofing leads, so you can focus on closing jobs.
Roofing PPC is seasonal, competitive and full of wasted-spend traps. A generalist agency will burn through your budget on low-intent clicks. You need a team that understands the roofing industry.
Roofing keywords cost $20 to $80+ per click and spike during storm season. We know which terms convert to booked estimates and which just attract DIYers and tire-kickers.
Not all roofing jobs are equal. We structure campaigns to prioritize full replacements and commercial projects over small repairs, maximizing your revenue per lead.
Your jobs come from your service area. We build hyper-local campaigns that target homeowners and businesses in your exact coverage zone, down to the zip code.
A clear, four-step process from strategy call to booked estimates. No long contracts, no confusing jargon, just results you can measure.
We audit your current Google Ads account (or start fresh), review your roofing services and identify the highest-value opportunities in your market.
Custom campaigns built for your specific roofing services and service area. Conversion tracking, landing pages and call tracking, all configured from day one.
Ads go live within 7 days. We monitor daily, adjust bids, refine targeting and eliminate wasted spend so your cost per job drops month over month.
Once we've proven the numbers, we scale. More budget into winning campaigns, expand into new service areas and grow your job pipeline predictably.
From residential replacements to commercial flat roofing, we've run campaigns for roofing contractors and know which keywords actually convert to booked estimates.
Shingle, tile, slate, cedar shake roofs
Flat roof, TPO, EPDM, metal systems
Full tear-off, re-roof, material upgrades
Leak repair, patching, flashing, emergency fixes
Hail damage, wind damage, insurance claims
Standing seam, corrugated, metal shingles
Modified bitumen, built-up, single-ply membrane
Gutter install, guards, downspouts, drainage
See how we've helped roofing companies dramatically improve their Google Ads performance: more leads, lower costs, better jobs.
A residential roofing company was spending $6,000/month on Google Ads but most leads were for small repairs and gutter cleaning, not the full replacements they wanted.
Rebuilt campaigns around high-value services: roof replacement, storm damage restoration and insurance claims. Added negative keywords to filter repair-only searches and built service-specific landing pages.
Estimate requests up 74% with average job value rising from $4,200 to $11,800. Cost per qualified lead dropped 35% by focusing on replacement-intent keywords.
Key insight: focusing on replacement-intent keywords and filtering out repair searches dramatically increased average job value and ROI.
A commercial roofing contractor wanted to expand from one metro area to three, but their previous agency couldn't scale beyond their home market. Cost per lead was $140 and most leads were residential.
Built market-specific campaigns for each territory with localized ad copy and landing pages. Created separate commercial-only campaigns with tight keyword targeting and added Local Services Ads for immediate visibility.
Successfully launched in all 3 markets within 60 days. Commercial lead volume up 220% with cost per lead dropping to $78. Now generating 40+ commercial estimates per month across territories.
Key insight: market-specific campaigns with localized landing pages outperform generic "roofing near me" targeting every time. Each territory needs its own strategy.
"We went from getting mostly small repair calls to a steady stream of full replacement estimates. The ROI difference is massive when you target the right jobs."
"Their audit found we were spending $2,500/month on searches like 'roofing DIY' and 'how to fix a roof leak.' Those leads were never going to convert. Massive waste eliminated."
"Storm season used to be feast or famine. Now we have Google Ads campaigns that keep the phone ringing even in the slow months. Best marketing investment we've made."
We'll review your current setup and share 3 to 5 actionable ways to improve performance. No contracts, no obligations, no jargon.
Include your Google Ads Account ID and we'll send a read-only access request. Prefer an email first? No problem.
Once you accept the link, we get started. It's view-only, so no changes will be made.
You'll receive your full audit report by email within 7 working days.
No long-term contracts. One-time $499 setup. Most agencies charge $1,500 to $5,000/month for the same service.
Every plan includes the Bark automation platform, expert human oversight and month-to-month billing. Optional add-ons: monthly strategy call, custom landing pages, call tracking.
Every day without optimized PPC is a day other roofing companies are booking the jobs that should be yours. Book a free 30-minute strategy call and we'll show you exactly where you're losing money and how to fix it.
We'll get back to you within 24 hours.
Grab a free 30-minute strategy call at a time that suits you.