Most attorneys waste thousands on PPC that doesn't convert. We build Google Ads campaigns that fill your calendar with qualified cases, so you can focus on winning them.
Legal advertising has the highest CPCs on Google. A generalist agency will burn through your budget. You need a team that understands the legal landscape.
Attorney keywords cost $50 to $500+ per click. We know which terms convert to signed retainers and which are just expensive window shopping.
Not all cases are equal. We structure campaigns to prioritize high-value case types and filter out time-wasters before they reach your intake team.
Your cases come from your jurisdiction. We build hyper-local campaigns that target potential clients in your exact service area, down to the county level.
A clear, four-step process from strategy call to signed retainers. No long contracts, no confusing jargon, just results you can measure.
We audit your current Google Ads account (or start fresh), review your practice areas and identify the highest-value opportunities in your market.
Custom campaigns built for your specific practice areas and locations. Conversion tracking, landing pages and call tracking, all configured from day one.
Ads go live within 7 days. We monitor daily, adjust bids, refine targeting and eliminate wasted spend so your cost per case drops month over month.
Once we've proven the numbers, we scale. More budget into winning campaigns, expand into new practice areas and grow your caseload predictably.
From high-CPC criminal defense to competitive personal injury, we've run campaigns across these verticals and know which keywords actually convert to signed cases.
DUI, drug charges, assault, federal crimes
Car accidents, slip and fall, medical malpractice
Divorce, custody, child support, adoption
Wills, trusts, probate, estate administration
Formation, contracts, litigation, IP
Workplace injuries, disability, employer disputes
Closings, disputes, landlord-tenant, zoning
Visas, green cards, deportation defense, asylum
See how we've helped law firms dramatically improve their Google Ads performance: more leads, lower costs, better cases.
A criminal defense firm was limping along with just two search campaigns and a 0.83x ROAS. Their previous agency hadn't expanded beyond basic keyword targeting in over a year.
Diversified their strategy with Performance Max, competitor targeting, call-only ads and brand protection. Restructured keywords around case-type intent rather than generic legal terms.
504 additional client inquiries. CPA stayed on target while volume increased 52%. ROAS improved from 0.83x to profitable.
Key insight: campaign diversification across match types, formats and intent signals unlocked significant scale without compromising efficiency.
A regional traffic law firm had burned through $25,000+ with $91 per lead and a 1.81% conversion rate. The account structure was a mess: broad match keywords with no negatives, sending traffic to a generic homepage.
Complete account rebuild: AI-optimized broad match paired with exact match SKAGs, dynamic search ads for long-tail capture and dedicated landing pages for each violation type.
Conversion rate jumped from 1.81% to 12.88%. Cost per lead dropped 25%. Total conversions up 149%, nearly triple the previous volume.
Key insight: higher CPCs don't always mean poor performance. Post-restructure, CPCs rose but conversion rate jumped 7x. Traffic quality beats volume every time.
"Within 3 weeks of switching agencies, we were getting more consultations at a lower cost. The difference in account management quality was night and day."
"They found $3,000/month in wasted spend that our previous agency never flagged. The free audit alone was worth more than what most agencies charge monthly."
"No jargon, no runaround. They tell you exactly what's working, what isn't and what they're doing about it. First agency I've actually trusted with my ad budget."
We'll review your current setup and share 3 to 5 actionable ways to improve performance. No contracts, no obligations, no jargon.
Include your Google Ads Account ID and we'll send a read-only access request. Prefer an email first? No problem.
Once you accept the link, we get started. It's view-only, so no changes will be made.
You'll receive your full audit report by email within 7 working days.
No long-term contracts. One-time $499 setup. Most agencies charge $1,500 to $5,000/month for the same service.
Every plan includes the Bark automation platform, expert human oversight and month-to-month billing. Optional add-ons: monthly strategy call, custom landing pages, call tracking.
Every day without optimized PPC is a day other law firms are taking the cases that should be yours. Book a free 30-minute strategy call and we'll show you exactly where you're losing money and how to fix it.
We'll get back to you within 24 hours.
Grab a free 30-minute strategy call at a time that suits you.