🦷 PPC advertising for dentists

73% of dental practices overpay for Google Ads.
We fix that.

Most dental practices waste thousands on PPC that doesn't convert. We build Google Ads campaigns that fill your appointment book with qualified patients, so you can focus on dentistry.

  • Predictable new patient appointments every month
  • Full account build from scratch, or an audit of your existing campaigns
  • Free Google Ads audit, CRO audit and competitor intel report
  • Fast implementation, ads live in 7 days
  • Proprietary automation that reduces wasted spend
  • 15+ years PPC experience, costs less than traditional agencies
We accept a limited number of new dental clients each month to ensure quality.
Performance dashboard showing rising new-patient leads and falling cost per acquisition for a dental practice
$15-50
Average CPC for dental keywords
73%
Of dental practices overpay for clicks
7 Days
From signup to ads live
3-5x
Average client ROI
Why specialist PPC matters

Dental PPC is more competitive than you think

Dental advertising is fiercely competitive in every metro area. A generalist agency will burn through your budget on generic terms. You need a team that understands the dental industry.

🦷

Dental keyword expertise

Dental keywords cost $15 to $50+ per click and vary wildly by procedure. We know which terms convert to booked appointments and which are just price shoppers.

Implant CPCs $30-50+ vs $8-15 for general dentistry
📈

Patient value optimization

Not all patients are equal. We structure campaigns to prioritize high-value procedures like implants, veneers and orthodontics, not just $99 cleaning specials.

Clients average 3-5x ROAS within 90 days
📍

Local market domination

Your patients come from within a 10 to 15 mile radius. We build hyper-local campaigns that target potential patients in your exact service area, down to the zip code.

Geo-targeting to city, neighborhood and zip level
How it works

How we fill your appointment book with patients

A clear, four-step process from strategy call to booked appointments. No long contracts, no confusing jargon, just results you can measure.

1

Free strategy call

We audit your current Google Ads account (or start fresh), review your services and identify the highest-value opportunities in your market.

2

Campaign build

Custom campaigns built for your specific dental services and locations. Conversion tracking, landing pages and call tracking, all configured from day one.

3

Launch & optimize

Ads go live within 7 days. We monitor daily, adjust bids, refine targeting and eliminate wasted spend so your cost per case drops month over month.

4

Scale what works

Once we've proven the numbers, we scale. More budget into winning campaigns, expand into new services and grow your patient base predictably.

Dental services we advertise

We already know what works for your services

From high-value dental implants to everyday general dentistry, we've run campaigns across the board and know which keywords actually convert to booked appointments.

🦷

General Dentistry

Cleanings, fillings, exams, preventive care

Cosmetic Dentistry

Veneers, whitening, bonding, smile makeovers

🔩

Dental Implants

Single implants, All-on-4, implant dentures

😁

Orthodontics

Braces, Invisalign, clear aligners, retainers

👶

Pediatric Dentistry

Children's dental care, sealants, first visits

🚨

Emergency Dental

Toothaches, broken teeth, same-day visits

🩺

Periodontics

Gum disease treatment, deep cleaning, surgery

💉

Oral Surgery

Wisdom teeth, extractions, jaw surgery

Proven results

Real dental practices. Real results.

See how we've helped dental practices dramatically improve their Google Ads performance: more appointments, lower costs, better patients.

General & Cosmetic Dentistry

+68% more patient appointments while cutting cost per lead

The problem

A multi-location practice was running generic campaigns targeting "dentist near me" on broad match, bleeding budget on irrelevant clicks and price-shoppers.

What we did

Restructured campaigns by service type, with separate ad groups for implants, cosmetic and general. Added call-only campaigns for emergency dental and built dedicated landing pages for each high-value procedure.

The outcome

Patient appointments up 68% in 90 days. Cost per lead dropped from $45 to $28 by eliminating wasted spend. Implant inquiries doubled.

+68%
Conversions
$28
Cost / Lead
+112%
Implant Inquiries

Key insight: segmenting campaigns by procedure type and matching landing pages to search intent improved both the volume and quality of leads.

Dental Implants

Implant practice doubled new patient volume at lower CPA

The problem

An implant specialist was spending $8,000/month on Google Ads with poor results: $120 per lead, and most inquiries were for basic cleanings, not implant consultations.

What we did

Complete account rebuild with implant-focused architecture. Procedure-specific landing pages, negative keywords to filter cleanings traffic, and call-only campaigns targeting high-intent terms.

The outcome

Implant consultation requests doubled within 60 days. Cost per qualified lead dropped from $120 to $62. Conversion rate improved from 2.1% to 9.8%.

+104%
Conversions
-48%
Cost / Lead
+287%
Conversion Rate

Key insight: filtering out low-value inquiries at the keyword level meant every dollar went toward high-value implant patients. Quality of leads matters more than volume.

What our clients say

Trusted by dental practices across the country

★★★★★

"We were spending $5,000/month on Google Ads with almost nothing to show for it. Within the first month with Bark, new patient bookings went up 40% and cost per lead dropped significantly."

Practice OwnerGeneral Dentistry, TX
★★★★★

"The free audit showed us we were wasting over $2,000/month on keywords that had nothing to do with our services. That alone paid for months of management fees."

Lead DentistCosmetic Dentistry, CA
★★★★★

"Finally an agency that understands dental. They know the difference between an implant lead and someone looking for a free cleaning. Our ROI has never been better."

Practice ManagerMulti-Location Practice, FL
Free, no obligation

Get a free, no-pressure audit of your account

We'll review your current setup and share 3 to 5 actionable ways to improve performance. No contracts, no obligations, no jargon.

What's included

  • Full audit of your current Google Ads account: strategy, keywords, structure
  • Suggestions to lower your CPA and boost lead volume
  • Honest feedback, even if you're already doing well
1

Fill out the form

Include your Google Ads Account ID and we'll send a read-only access request. Prefer an email first? No problem.

2

Approve the access request

Once you accept the link, we get started. It's view-only, so no changes will be made.

3

Get your audit delivered

You'll receive your full audit report by email within 7 working days.

Takes less than 2 minutes. We'll email you within 24 hours and deliver your full audit within 7 working days.

Simple, honest pricing

Plans that scale with your spend

No long-term contracts. One-time $499 setup. Most agencies charge $1,500 to $5,000/month for the same service.

Starter
Ad spend up to $5,000/mo
$249/mo
  • Full campaign build & management
  • Proprietary automation
  • Daily expert oversight
  • Transparent reporting
Get started
Most popular
Growth
Ad spend $5,000-$10,000/mo
$399/mo
  • Everything in Starter
  • Expanded campaign scope
  • Conversion & landing-page guidance
  • Priority optimisation
Get started
Scale
Ad spend $10,000-$20,000/mo
$599/mo
  • Everything in Growth
  • Multi-campaign strategy
  • Advanced automation & testing
  • Senior strategist access
Get started

Every plan includes the Bark automation platform, expert human oversight and month-to-month billing. Optional add-ons: monthly strategy call, custom landing pages, call tracking.

Frequently asked questions

Common questions about PPC for dentists

How much should a dental practice spend on Google Ads? +
It depends on your location and the services you want to promote. Implant keywords can cost $20 to $50+ per click, while general dentistry is typically $8 to $20. Most practices we work with invest $2,000 to $15,000/month. The key isn't how much you spend, it's how efficiently that budget converts to booked appointments. We help you find the right budget for your goals and market.
How is your PPC management different from other agencies? +
Most agencies spread themselves thin across dozens of industries. We specialize in competitive local verticals like dental. That means we already know which keywords convert, which ad copy resonates with patients, and how to structure campaigns that deliver appointments, not just clicks. Your account is managed by senior strategists, not juniors learning on your dime.
Do I need a new website or landing page? +
Not necessarily. We audit your current website and landing pages as part of onboarding. If your site converts well, we'll send traffic straight there. If there are issues, we'll recommend specific improvements. Dedicated landing pages built for PPC are available as an optional add-on.
How quickly will I see results? +
PPC is the fastest channel for generating new patient inquiries. Your ads can be live within 7 days of signing up, and most practices start receiving appointment requests within the first two weeks. Expect meaningful improvements in cost per lead and conversion rate within 60 to 90 days.
Are there long-term contracts? +
No. We work month-to-month. We keep clients because we deliver results, not because they're locked in. That said, PPC is an investment that takes 2 to 3 months to fully optimize, so we recommend committing for at least 90 days to see the full picture.
What dental services can you advertise? +
We manage campaigns for all major dental services: general dentistry, cosmetic dentistry, dental implants, orthodontics (braces and Invisalign), pediatric dentistry, emergency dental care, periodontics, oral surgery and more. If patients are searching Google for it, we can build campaigns around it.

Are your competitors getting better results?

Every day without optimized PPC is a day other dental practices are booking the patients that should be yours. Book a free 30-minute strategy call and we'll show you exactly where you're losing money and how to fix it.

  • Free Google Ads audit: we'll find the wasted spend
  • Competitor analysis: see what other practices in your area are doing
  • Custom roadmap: projected patient volume, costs and timeline
  • Zero risk: if we can't help, we'll tell you honestly

Send us a message

We'll get back to you within 24 hours.

Prefer to book a call?

Grab a free 30-minute strategy call at a time that suits you.

  • Talk to a senior strategist, not a junior
  • See where your account is losing money
  • No pressure, no obligation
Book your free call