Most HVAC companies throw money at marketing with no strategy. We build data-driven Google Ads campaigns that fill your schedule with qualified service calls and installations, predictably, month after month.
HVAC marketing is seasonal, competitive and requires a specialist approach. A generalist agency will burn through your budget. You need a marketing partner that understands heating and cooling demand cycles.
HVAC demand follows the weather. We build campaigns that scale budgets with seasonal demand, aggressive during the summer AC rush and winter heating season, strategic during shoulder months.
Not all HVAC leads are equal. We structure campaigns to prioritize high-value installations and replacements over $99 tune-up seekers, maximizing your revenue per lead.
Your customers come from within your service radius. We build hyper-local campaigns that target homeowners and businesses in your exact coverage area, down to the zip code level.
A clear, four-step process from strategy call to booked service calls. No long contracts, no confusing jargon, just results you can measure.
We audit your current Google Ads account (or start fresh), review your HVAC services and build a data-driven plan for the highest-value opportunities in your market.
Custom campaigns built for your specific HVAC services and territory. Conversion tracking, landing pages and call tracking, all configured from day one.
Ads go live within 7 days. We monitor daily, adjust bids, refine targeting and eliminate wasted spend so your cost per lead drops month over month.
Once we've proven the numbers, we scale. More budget into winning campaigns, expand into new territories and grow your HVAC business predictably.
From high-value AC installations to commercial HVAC contracts, we've run campaigns across the board and know which keywords actually convert to booked jobs.
Central air, ductless, system upgrades
Furnace install, repair, heat pump systems
Tune-ups, service agreements, seasonal prep
Duct cleaning, purifiers, humidity control
Rooftop units, building systems, tenant fit-out
24/7 emergency AC and heating repair
Builder partnerships, spec homes, multi-unit
Air source, ground source, hybrid systems
See how we've helped HVAC companies dramatically improve their Google Ads performance: more service calls, lower costs, better jobs.
A multi-location HVAC company was running separate ad accounts for each location with no unified strategy. Marketing spend was inconsistent, some locations overspent while others were invisible online.
Consolidated into a single, territory-aware campaign structure with location-specific ad copy and landing pages. Built seasonal budget automation that allocates spend based on weather data and historical demand.
All 3 locations now generate consistent leads year-round. Total lead volume up 95% with cost per lead down 31%. Seasonal budget automation eliminated the feast-or-famine cycle.
Key insight: a unified marketing strategy with territory-level customization outperforms separate, disconnected campaigns every time.
A newly-launched HVAC company had zero online presence and no referral network. They needed a marketing strategy that could generate leads from day one without waiting months for SEO or word-of-mouth.
Built a complete PPC funnel: Google Ads for immediate leads, Local Services Ads for trust signals, and service-specific landing pages optimized for conversions. Added call tracking and CRM integration for full attribution.
Went from zero to 35+ service calls per month within 60 days. By month 4, Google Ads was generating 80% of all new business. Cost per lead stabilized at $42 with a 6.2x ROAS on installations.
Key insight: PPC can be a complete growth engine for a new HVAC business. With the right strategy, you don't need years of referrals to build a full pipeline.
"Their seasonal marketing strategy changed everything. Our summer AC campaigns and winter heating campaigns now run like clockwork. No more scrambling when the weather changes."
"We were paying for clicks on 'HVAC jobs', 'HVAC technician salary' and 'DIY AC repair'. The audit showed us exactly where the money was going. Fixed it in week one."
"Started my HVAC business two years ago and Bark built our entire marketing engine. Google Ads generates most of our work now. Best investment I've made in the business."
We'll review your current setup and share 3 to 5 actionable ways to improve performance. No contracts, no obligations, no jargon.
Include your Google Ads Account ID and we'll send a read-only access request. Prefer an email first? No problem.
Once you accept the link, we get started. It's view-only, so no changes will be made.
You'll receive your full audit report by email within 7 working days.
No long-term contracts. One-time $499 setup. Most agencies charge $1,500 to $5,000/month for the same service.
Every plan includes the Bark automation platform, expert human oversight and month-to-month billing. Optional add-ons: monthly strategy call, custom landing pages, call tracking.
Every day without optimized PPC is a day other HVAC companies are booking the jobs that should be yours. Book a free 30-minute strategy call and we'll show you exactly where you're losing money and how to fix it.
We'll get back to you within 24 hours.
Grab a free 30-minute strategy call at a time that suits you.